Behind the Portfolio

Behind the Portfolio

Hi, I’m Winnie.

I believe that empathy and insight are at the core of all effective products and design.


To fulfill a lifelong ambition, I aspire to create and market products that enhance the lives of underrepresented groups worldwide, focusing on solutions for ethnic minorities and those facing resource scarcity.

As a first-generation college student and woman of color, I often embrace a scrappy, creative problem-solving approach to tackle such challenges! I also have an avid interest in technology and love to explore restorative solutions by supporting my workflow with the latest and greatest tools.

Beyond the big and bold, I love sketching, interior design and video editing. You will often find me fuelling my endless curiosity with new hobbies as I believe the act of learning is the defining characteristic of what makes us human.

Education

Columbia University
Masters of Science

STEM Accredited - 4.0/4.0 GPA

2023 - 2024

University of Toronto
Bachelors of Business Administration

Graduated with Academic Distinction

2016 - 2021

Work Experience

Kellogg Company
Assistant Brand Manager

Mini-wheats, Fibre Brands (Raisin Bran, Corn Flakes, All-Bran, Muslix) and Kellogg’s RTEC Masterbrand

2021 - 2022

Unilever
Brand Management Intern

Dove Skin Cleansing

2020

Reckitt
Brand Management Intern

Lysol and Finish

2020

Pepsico
Customer Development Intern

Metro Account

2019

Ontario Lottery Gaming Corporation
Strategy & Corporate Planning Intern

2018

Areas of Expertise

Consumer Research
Branding & Packaging
Storytelling
Product Strategy and Design

Personal Works

Creativity is a muscle that I exercise on the daily. For me, it comes in many forms. From works in film, paint or sketch, there is always opportunity to learn!