Behind the Portfolio
Behind the Portfolio
Hi, I’m Winnie.
I believe that empathy and insight are at the core of all effective products and design.
To fulfill a lifelong ambition, I aspire to create and market products that enhance the lives of underrepresented groups worldwide, focusing on solutions for ethnic minorities and those facing resource scarcity.
As a first-generation college student and woman of color, I often embrace a scrappy, creative problem-solving approach to tackle such challenges! I also have an avid interest in technology and love to explore restorative solutions by supporting my workflow with the latest and greatest tools.
Beyond the big and bold, I love sketching, interior design and video editing. You will often find me fuelling my endless curiosity with new hobbies as I believe the act of learning is the defining characteristic of what makes us human.
Education
Columbia University
Masters of Science
STEM Accredited - 4.0/4.0 GPA
2023 - 2024
University of Toronto
Bachelors of Business Administration
Graduated with Academic Distinction
2016 - 2021
Work Experience
Kellogg Company
Assistant Brand Manager
Mini-wheats, Fibre Brands (Raisin Bran, Corn Flakes, All-Bran, Muslix) and Kellogg’s RTEC Masterbrand
2021 - 2022
Unilever
Brand Management Intern
Dove Skin Cleansing
2020
Reckitt
Brand Management Intern
Lysol and Finish
2020
Pepsico
Customer Development Intern
Metro Account
2019
Ontario Lottery Gaming Corporation
Strategy & Corporate Planning Intern
2018
Areas of Expertise
Consumer Research
Branding & Packaging
Storytelling
Product Strategy and Design
Personal Works
Creativity is a muscle that I exercise on the daily. For me, it comes in many forms. From works in film, paint or sketch, there is always opportunity to learn!